As if her athleticism and advocacy weren’t already enough to make her a superstar, Rapinoe also has a one-of-a-kind fashion sense. She described it in a 2022 video with Victoria’s Secret as: “sometimes it’s a hurricane, sometimes it’s very plain, sometimes it’s sort of wild . . . I just sort of wear what I like.”
When she became the face of the luxury fashion brand Loewe in January 2020, Rapinoe told CNN that fashion keeps her from feeling pigeonholed as an athlete. “Any chance I get to do something outside of sport, particularly in fashion, I’m all over that. Particularly in the context of women’s sports, where I feel we’re very boxed in . . . For me, [fashion] is my way of getting to do and look and express myself exactly the way that I want to.”
In 2019, she even cofounded a brand called re—inc alongside fellow and former USWNT members Tobin Heath, Meghan Klingenberg, and Christen Press; the company offers eco-conscious fashion for all gender identities and body types to “boldly reimagine the status quo.”