Diet and weight loss have grown to be a $71 billion industry, yet according to studies— 95% of diets fail. And with the rise of social media, there’s even more pressure to obtain seemingly impossible beauty standards—for men and women. Here’s how the diet industry grew to be a multi billion-dollar machine.
CORRECTION (January 11, 2021): At 3:17 and 4:21, we misstated the amount of money Atkins spent on advertising in 2020. The correct amount is $53 million, not $530 million.
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How Diets Became A $71 Billion Industry, From Atkins To Noom